Waldorf Astoria
West Bay
Waldorf Astoria West Bay
Doha, Qatar
Team:
Client: Hilton
Director: Don Broida
Production: Gramafilm / Tongal
Production House (in-country): The Film House
Photographer: Max Physick
Talent: Agency provided
Wardrobe/HMU: Agency provided
Brief
Hilton global production across multiple Waldorf Astoria properties.
Max was brought in as still photographer alongside a motion team, via Gramafilm UK partnered with Tongal.
Projects were shot tethered for live viewing at Hilton HQ, allowing the client to oversee and give feedback in real time.
Style choice was heavy focus on wides: showcasing the properties and spaces as the subject, incorporating a human element to place the viewer into their own experience, interspersed with mediums.
Stills were captured with the Nikon Z9, Nikkor S line zooms ranging from 14-200mm, allowing for 45MP files for usage across all digital destinations.
Post-production was offloaded to global team, however the gallery below was personally edited by Max.
space
Modelled on the prestigious Park Avenue, New York City property, West Bay is both intimate and grand.
Utilising a variety of compositions, deep depth of field for the wides to mix the environment and smaller details, such as the unique coffee machine in the Cortland bar allowed an exploration of the rich experience of the West Bay property.
