Waldorf Astoria
Lusail
Waldorf Astoria Lusail
Doha, Qatar
Team:
Client: Hilton
Director: Don Broida
Production: Gramafilm / Tongal
Production House (in-country): The Film House
Photographer: Max Physick
Talent: Agency provided
Wardrobe/HMU: Agency provided
Brief
Hilton global production across multiple Waldorf Astoria properties.
Max was brought in as still photographer alongside a motion team, via Gramafilm UK partnered with Tongal.
Projects were shot tethered for live viewing at Hilton HQ, allowing the client to oversee and give feedback in real time.
Style choice was heavy focus on wides: showcasing the properties and spaces as the subject, incorporating a human element to place the viewer into their own experience, interspersed with mediums.
Stills were captured with the Nikon Z9, Nikkor S line zooms ranging from 14-200mm, allowing for 45MP files for usage across all digital destinations.
Post-production was offloaded to global team, however the gallery below was personally edited by Max.
space
Whereas West Bay is metropolitan, the second Doha property, Waldorf Astoria Lusail is a family-friendly resort while still offering a premium experience for non-family guests.
Exploring the wide open, bright spaces juxtaposed with the intimacy of the Highmore bar, our production offered a mixture of compositions, lighting and experiential frames; not to mention a few splashes here and there.
