Full resort refresh campaign, utilising a social-first approach: shoot all assets for specific social usage as priority, before repurposing to be collated into a resort experience film, to be played throughout the property.

Stills & motion assets captured across multiple resort-focussed productions.

The Sofitel aesthetic is one of elegance mixed with French flare and just a hint of fun. Assets were curated to reflect a premium elegance while still staying true to the brand roots. As Sofitel Al Hamra is the region’s only resort-style property, careful attention was paid to the surroundings to round out the portfolio: sea; mountains; desert; culture; alongside the more formal property requirements.

Motion frames were captured using the Nikon Z9 in 4K, N-RAW, allowing for both landscape and cropped portrait deliverables for usage across digital channels. Shooting N-RAW affords much more flexibility in post-production and retains a rich, deep image via 12-bit raw capture.

Stills were also shot with the Nikon Z9 and a suite of modern Nikkor and vintage lensing, combined with a variety of lighting set ups. However, the majority of scenarios took advantage of natural light where possible.